Read more about the shortage, responses and implications for the NZ market here:
Since the chocolate milk went on sale three weeks ago, demand has been so great that customers are queuing up for fresh deliveries, purchase limits have been put in place at supermarkets, and security guards are being employed to watch over fridges containing the chocolate gold. |
But 1,000 liters a week was nowhere near enough to meet demand; now Lewis Road—staffed by only five people, according to DairyReporter.com—is struggling to churn out 40 times that volume while Kiwis scramble to get their hands on the product. This is “the Kiwi equivalent of the Cronut."http://qz.com/289507/how-one-small-creamery-sparked-a-chocolate-milk-craze-in-new-zealand/
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Queues in supermarkets, security guards, endless glowing Facebook posts and Instagram pix - the hype generated by this product has been astounding. To a critical eye it's seems too good to be true - that the crowds, security, and supply difficulties are part of a Machiavellian marketing ploy. |