News of the ShortageInitial production started off at 1000 liters, which was nowhere near enough to sate consumer demand. Bottles were sold in 750ml and 300ml quantities, and stocked by dairies and supermarkets around New Zealand. These vendors often sold out immediately, sometimes within hours of opening, prompting local suppliers to take immediate measures to react to this shortage. Some of these measures include:
- employing security guards to watch over milk supplies - enforcing a maximum quota available for each consumer - policing a black market of imitation chocolate milk |